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Our services

We are a design practice specialising in story-telling and visitor experiences.

We work in 3D, 2D and digital design to bring stories to life and create unique places and spaces.

Our projects are very varied, from museum master plans to bridge design and interactive guides.

We have grouped our growing portfolio into three areas.

Narrative Design

This is exhibition design and
visitor experiences for real
In other words,
story-telling designs you can experience.


Experience Planning

This is master planning for museums, public bodies and private clients with a story to tell. In other words,
big-picture design work.


Content and Interpretation

This is research and creative
interpretation for all
of content. In other words,
story-telling design work.


Meet the Team

David Hebblethwaite

The Story Teller

Yusnidar Yusof

The Space Creator

David trained as an Architect at the prestigious Architectural Association in London. David quickly discovered a love for narrative design. Early projects for the Imperial War Museum were recognised with design awards, which led to an invitation to become Creative Director of Europe’s most successful museum design agency – Event Communications.

There he took on the creative lead for projects such as the Riverside Museum in Glasgow (which went on to win the European Museum of the Year), The National Library of Scotland, The National Railway Museum, and the Zayed National Museum in Abu Dhabi. Since moving to New Zealand in 2009, David has been the consultant Artistic Director for Auckland Museum, leading the creative development of a series of self-generated exhibitions. In 2014 ?? he became Director of Content and Creative Development at the Maritime Museum.

David founded ART of FACT in 2013.

Yusnidar has a Masters of Architecture from Auckland University School of Architecture and is a graduate of the prestigious Architectural Association in London. She is a UK registered chartered architect and is one of the first architects in New Zealand to become a LEED (Leadership in Energy and Environmental Design) accredited professional. Yusnidar has been on the academic staff at the Auckland University School of Architecture since 2009.

The focus of her professional and academic work has been on architecture influencing educational environments. As an associate in Gensler London, Yusnidar was integral in the consultancy to Kent County Council on secondary schools under the Building Schools of the Future program. Her Masters research focused on the architecture of educational spaces that respond to culturally responsive pedagogies.

Yusnidar joined Art of Fact as a Director in 2015. She injects an educational perspective into narrative design.

Karla Bo Johnson

The Content Crafter

Jane Zimmermann

The Graphic Artist

Karla has a background in the arts and museum sector, with extensive experience developing exhibition content and interpretation strategies. Working in major cultural institutions, including MAAS Museum, Sydney (2008-2016) and Auckland Museum (2007-2008), Karla has worked on diverse exhibitions, including Interface: people, machines, design (2014-17) and Faith, fashion, fusion: Muslim women’s style in Australia (2012-13). Her roles have included developing exhibition content and narrative, and the research, writing and editing of exhibition and publication text.

In 2016 Karla was Project Manager for Changing Lanes, as part of Artweek Auckland (8-16 October, 2016). Changing Lanes featured public art activations and programming across six urban sites. Karla gained honours in Critical Studies (Bachelor of Design), a major focusing on the research of art and design, curating exhibitions, writing for publication and the study of cultural institutions.

Karla joined Art of Fact in 2017.

Jane is an award-wining designer, with a background in art, illustration and brand identity design. With 20 years of international and NZ experience, Jane has worked for boutique design agencies and also ran her own design studio and art gallery (from 2002 to 2012), with offices in Germany and Hong Kong. Jane has strong expertise in brand development, illustration and creative story-telling design.

Since moving to New Zealand in 2012, Jane has worked on major brands like Auckland Kindergarten, Baycorp, Kinz Daycare, thl, Hallenstein Glassons and more. After developing the new concept and design for Carl’s Junior (brand and store design), she fell in love with creating graphic design, illustration and brand identity design for 3D environments.

Jane joined Art of Fact in October 2016 and was involved in projects including The Innovators and Motot Playground (both Motat Museum) and the Speight’s Heritage Brewery Tour. Jane graduated with a BA from the Academy of Design Marketing & Communications, Germany.

ART of FACT Limited, 101 Pakenham Street West, Auckland, 1050
To get in touch with us, feel free to email, call +64 2102 062062 or fill in this form

Art of Fact

Some of our clients

Navy Museum