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Narrative Design 

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Experience Planning

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Content Interpretation

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Masterplan, Australia

ACMI, Museum of Digital Culture


Moving Image culture is arguably the most influential media in the history of society. The speed and veracity of the moving image makes it the defining force behind much of contemporary culture, particularly film, tv, games and art.

The Australian Centre for the Moving Image is one of the few definitive global moving image museums able to tackle this extraordinary challenge. The content and interpretation of film, tv, games and art have however not been able to keep up with the speed of change and development of global moving image culture.