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Narrative Design 


Experience Planning


Content Interpretation


 Research and Interpretation project, Auckland

Commercial Bay

“Here the city began…”

Art of Fact worked with developer Precinct Properties to build the story behind the largest tower development project in New Zealand.

The brand, architecture and urban design all draw on the story of the place, built on six core themes that draw on extensive research, documentation and interpretation by Art of Fact.


The site of the new development sits on reclaimed land in one of the most important bays in New Zealand history. The name Commercial Bay was given to this deep water anchorage which became the primary landing point for all trade as the new town developed.

Precinct Properties engaged Art of Fact because they understood the value of the story of place, and how it can add meaning, richness and authenticity to all the relationships and design decisions that follow.

The area is once more known as ‘Commercial Bay’.