Experience crafting stories through space. She holds qualifications from UCL and the University of Westminster.

Phaedra’s career includes five years as Associate Creative Director at Event Communications, where she led teams on high-profile projects such as the Burrell Collection in Glasgow, the New Hans Christian Andersen Museum in Odense, and the Hong Kong Museum of History.

Known for her structured approach, Phaedra excels in transforming complex objectives into compelling, accessible environments. Her process involves careful listening, collaboration, research, and distillation to develop a clear vision from which every project layer evolves.

With experience across a wide range of projects – from intimate installations to large-scale masterplans – Phaedra brings a fresh perspective to each endeavour, ensuring the maximisation of impact and opportunity. She leads her teams by inspiring creativity while maintaining focus on vision, budget, and timeline.